a brand by
eyes wide open supports companies in discovering their sustainable potential and making strategic decisions that have impact in a rapidly changing market.
At Eyes Wide Open, we believe innovation happens when quality, sustainability, and strategic vision come together. We turn sustainability into a unique asset that helps brands grow and enhance their competitive edge. As a strategic partner, we guide businesses in discovering and leveraging their sustainable potential. Discover how we can strengthen your brand.
Let’s shape a sustainable future together
Sustainability is woven into every brand strategy. Together, we set achievable goals and develop action plans that promote sustainable success.
Give your brand a powerful visual identity that reflects your sustainable values. We create a look that sets your brand apart and makes an impact in the market.
Strong campaigns and marketing materials amplify your message. Whether it's targeted campaigns or online strategies, Eyes Wide Open ensures visibility and impact.
Cobefa - Deer Concrete
Eyes Wide Open discovered the potential of Deer, a new line of architectural grass pavers, and ensured that concrete producer Cobefa could position itself as an innovative player. By combining sustainability and design, we created a product that is not only visually appealing but also responds to the growing demand for sustainable solutions.
Thanks to our thorough market analysis and strategic positioning, Deer was launched as a groundbreaking concept with strong sustainable potential. This connected Cobefa with a new, conscious audience that values both aesthetics and sustainability, thus strengthening their brand position within the industry.
Flandrien Kaas - Lactose-free campaign
For Flandrien Cheese, the lactose-free nature of their cheeses had always been a given, stemming from the natural aging process. However, Eyes Wide Open recognized this as an underutilized opportunity. At a time when consumers are increasingly focused on food intolerances, we transformed this unique feature into a powerful brand advantage.
Through targeted market analysis, we identified a large potential audience that had not been addressed until then. Our action plan, including an effective marketing campaign, emphasized the lactose-free aspect of the cheeses, giving Flandrien Kaas a significant edge over competitors. By placing this unique feature alongside quality and taste at the forefront, we significantly strengthened their brand positioning.
RAFF Plastics - Brand identity
Recycling has come a long way, from a low-value image to a crucial pillar in sustainable business practices. RAFF Plastics, a pioneer in the recycling sector, needed a brand identity that fully reflects their forward-thinking approach and green values. Eyes Wide Open ensured a strategic repositioning and rebranding that places their sustainable mission at the forefront.
By strengthening their green identity, we not only increased their relevance in the current market but also secured their positioning for the future. RAFF Plastics is now ready to tackle tomorrow's challenges with a strong brand that embodies sustainability.
Sustainability: the ability to meet current needs without placing a burden on future generations, by striking a balance between economy, society, and environment.
At Eyes Wide Open, we take an active role alongside our clients. By identifying opportunities and challenges in the market together, we effectively integrate sustainability into strategic plans and turn them into concrete brand benefits.
Campina | Sustainable Packaging
Campina is committed to more sustainable packaging, focusing on renewable and recyclable materials. Its marketing campaign emphasizes the environmentally friendly choices consumers can make by choosing its products.
Soudal | Sustainable Innovations
Soudal has expanded its offering with sustainable construction products, such as eco-friendly insulation materials and sealants. With a focus on innovation and ecological impact, Soudal strengthens its position as a sustainable player in the construction sector.
Nespresso | Recycling program
Nespresso is committed to recycling its aluminum coffee capsules. Its recycling program is widely promoted and is part of its sustainable brand strategy to raise consumer awareness of responsible consumption.
Energy-Efficient Ventilation Systems
Renson is known for its energy-efficient ventilation systems that contribute to a healthy and sustainable indoor climate. With marketing focused on green building solutions, Renson positions itself as an innovator in the construction industry.
SolarArtois | AB InBev’s Solar Power
With SolarArtois, AB InBev invests in solar energy for the production of its beers. The campaign highlights its commitment to renewable energy and inspires consumers to be more environmentally conscious.
DHL | GoGreen Program
DHL’s GoGreen program offers CO2-neutral delivery options, supported by a strong marketing strategy aimed at making logistics processes more sustainable and reducing the ecological footprint.
Mathilde Wittock | Sustainable furniture
The Belgian eco-designer Mathilde Wittock gives old tennis balls a new life as stylish, sustainable, and unique furniture. With this, she takes a powerful step toward waste reduction and challenges us to rethink interior design in a sustainable way.
Unilin | Innovative MDF Recycling
Unilin is developing a revolutionary MDF recycling technology that converts waste into reusable wood fibers, thereby strengthening the circular economy. They are eager to share this innovative solution with other players in the industry to promote sustainable production.
EEG Group | Building for the future
EEG Group builds sustainable buildings that combine well-being and environmental care. With innovative technologies and eco-friendly solutions, they reduce their carbon footprint while continuing to invest in people and communities.
Groep Van Roey | Innovative Building
Groep Van Roey focuses on sustainable building by using innovative technologies such as BIM, VR, and AR for more efficient processes. They collaborate with start-ups to develop eco-friendly materials and base their strategy on the United Nations' Sustainable Development Goals (SDGs).
Van Moer Logistics | Sustainable Transport
Van Moer Logistics brings sustainable transport to life with intermodal solutions and smart resource management. Their commitment is rewarded with a gold Ecovadis score (73/100) for bulk and tank containers and silver (64/100) for transport.
